Market potential for producing Holstein bull beef
Holstein bull beef produces a product suitable for the beef supply chain and which abattoirs and processors will support as a way of helping to fill the estimated 30% excess slaughter capacity in the UK and increase volume. When reared correctly by producers and handled correctly by abattoirs and processors, Holstein bull beef has the potential to present good quality meat that will compete with traditional beef, and is capable of fulfilling some supermarket ‘finest’ ranges. This and current price rises in beef alongside increasingly integrated supply chains between producers, processors and retailers, gives the Holstein bull beef market a positive outlook.
